Advertising on Facebook and Instagram
How to ad on Facebook ?
In order for you to start advertising on Facebook, you need to create an account on https://business.facebook.com and connect to your Facebook Page.
How to make a good Facebook Ad ?
To create a good Facebook ad, you need to consider a few things. First, you need to understand the consumers journey, that is divided in awareness, consideration, purchase and advoacy. You should divide your campaigns in 3, containing at least the first 3 stages, one for each campaign. The second step is to segment your campaigns properly. On the Awareness stage, you should make a very broad segmentation, and promote your ads to anyone who might fit on your target. On the second stage, consideration, you should focus on everyone who has interacted with your Facebook or Instagram page. And on the purchase stage, focus on everyone who visited your website. and last, but not least, your ads needs relevance to the target audience. So using words, images and videos that might be familiar to the target will have a stronger impact on them.
Can you target Facebook Ads to specific users ?
You can upload a list of people with phone numbers, names and emails. If you have good information on them and the people on the list is on Facebook, than you can target them. But you can’t target one specific person.
How to add Instagram to Facebook ads ?
If you create an account on https://business.facebook.com and connect your Facebook Page, considering that your Facebook Page is already connect to your Instagram, than you just add Instagram as your target in ad sets.
How to target Facebook Ads ?
Facebook Ads can be target in many different ways. You can target by location, by pixels installed in your website, by a list of people you upload with email and phone number, by interests, by age or gender, by technology, by professional segments and by actions they do, such as travelers.
What is CTR in Facebook Ads ?
CTR stands for Click Through Rate. Is the rate between the numbers of people who saw your ad divided by the number of people who clicked on it.
How Facebook charges for ads ?
There are many different ways Facebook charges for ads. The most commons are pay per click, pay per thousand and pay per views.
How to access Facebook Ads Manager ?
To access Facebook Ads Manager just go to https://business.facebook.com