Advertising on Google
What is Google Adwords ?
Google Adwords or Google Ads is the tool provided by Google that helps businessess advertise on Google and its network.
Why Google Adwords ?
Google Adwords helps business bring new customers to their website with the goal of making them purchase a product or service. Due to the fact that a lots of people still searches for products and services in Google, when using Adwords you find people that are specificaly searching for your product and service.
What is CTR in Google Adwords ?
CTR in Google Adwords stands for Click Through Rate, which is the number of people who saw an ad divide by the people who clicked on it.
What is Impressions in Google Adwords ?
Impressions in Google Adwords is the number of people who saw an ad. It does not matter if they clicked on it or not.
How to reduce Google Adwords cost per click ?
In order to reduce cost per click, you need to have a high CTR. It means you need very good copy for your ads, so people see it and click on it. Another way is to have your ads target that at people who are most likely to click on it.
How Google Adwords charges for ads ?
Adwords charges for every click on each ad, according to its performance.
How much does it costs to advertise on Google Adwords ?
The cost depends on the performance of the ad. But you can start advertising from $1/ day.